Hairword is a project designed and developed for hairdressers by a hairdresser, Sylvain Grillet.
Independent hairdresser, in 2008, he co-created with his wife Laure, a salon-concept, in the heart of Paris which placed quality at the forefront of priorities: relational quality with customers, quality of service and quality of products, with Davines, wella, ghd, ...
To meet the demand of his customers, who wanted to take care of their hair on a daily basis with Davines products, Sylvain deployed and tested the Hairword concept.
The principle :
Combine the flexibility of e-commerce with the local commercial relationship. Success is immediate and customers approve of the Hairword attitude, which allows them to order their Davines products online, with the possibility of home delivery or click & collect collection. , in their usual living room. What they appreciate: buying from their usual hairdresser and not from an anonymous platform, the reduction of the carbon footprint because the products travel less km of transport, the flexibility with the possibility of ordering 24 hours a day, the ease withdrawal in the living room…
Hairword is a digital platform born from the experience that Sylvain Grillet has acquired in his salon but also in the biggest international groups in the world of hairdressing - Jacques Dessange, Gérard Glémain, Sebastian professional, Jean-Claude Biguine... - , where he worked for nearly 20 years, as a network and commercial facilitator.